Category Archives: Video
Here is a two minute spot created for Chipotlé. If you follow the Egotist at all, you know that local Denver creatives are not stoked on the semi-recent brand direction of Chipotlé. They seemed to have gone from a grassroots, straight forward image (think Silver Bullet ads) to a still simple, but ubiquitous style of southwestern style cuisine establishments. For this spot, however, they have chosen to send the message of using natural ingredients, specifically the meat.. the way it used to be and should be. Plus Willie Nelson provides the music. If you don’t like Willie, just leave! (via Denver Egotist)
Super intense music video for Is Tropical, created by Megaforce. It’s pretty damn graphic, but equally as rad.
Going to have to add a technology category to NT for this one. Aurasma, an app designed by Autonomy, uses “augmented reality” to turn regular printed images into multimedia videos. It uses a pattern recognition platform called IDOL and a vast database to store mass amount of reference images, which are converted to the videos. I guess that this technology has been used for other purposes, but it seems like a really cool idea that could take off pretty quickly.