Going to have to add a technology category to NT for this one. Aurasma, an app designed by Autonomy, uses “augmented reality” to turn regular printed images into multimedia videos. It uses a pattern recognition platform called IDOL and a vast database to store mass amount of reference images, which are converted to the videos. I guess that this technology has been used for other purposes, but it seems like a really cool idea that could take off pretty quickly.
Category Archives: Technology