Heineken Pushing the QR Code


Leo Burnette Warsaw came up with a clever idea for a way to use “personalized” QR codes. They debuted this idea for client, Heineken, at the Heineken Open’er Music Festival, where concert goers were able to provide their own message that would be linked to the QR code sticker that was printed out for each individual. Turned out to be a big success. Definitely an eye-opener to how these QR codes could be used in the future. (via Denver Egotists)

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Filed under Branding, Events, Raditude, Studio/Agency/Firm/Collective

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