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Here is a two minute spot created for Chipotlé. If you follow the Egotist at all, you know that local Denver creatives are not stoked on the semi-recent brand direction of Chipotlé. They seemed to have gone from a grassroots, straight forward image (think Silver Bullet ads) to a still simple, but ubiquitous style of southwestern style cuisine establishments. For this spot, however, they have chosen to send the message of using natural ingredients, specifically the meat.. the way it used to be and should be. Plus Willie Nelson provides the music. If you don’t like Willie, just leave! (via Denver Egotist)

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Filed under Animation, Design, Environment, Motion Graphics, Studio/Agency/Firm/Collective, Video

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