Cardboard Record Player

This is a direct marketing campaign by GGRP, Vancouver, Canada, that was designed to promote “creativity in sound, currency, and relevance.” The 45-vinyl album cover doubles as a record player that can be operated with a pencil. The sound is amplified by the resonance of the cardboard material. The campaign won a Gold Direct Lion at Cannes International Advertising Festival. Via Inspiration Room.

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Filed under Design, Music, Packaging, Raditude, Studio/Agency/Firm/Collective

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