Here is a thoughtful article from 99% that touches on the concept/vision of “creative meritocracy.” Under this condition, the most talented creatives, professionals, ideas, etc. would have the best chance of success, based on their talent alone. This sounds like an obvious scenario, but because of things like spec work, crowd sourcing, bureaucratic hiring processes, lack of emphasis on actual creative problem solving, etc. mediocre talent will often take the place of what should be reserved for proper talent. Because of this, both the creative, the client, and the general public suffer from having to experience and interact with bad design and lack of creative processing.